Essay Mex’d Messages If you’re promoting yourself as authentic Mexican, be authentic. If you’re looking to Americanize Mexican, or amalgamate Mex/Tex-Mex/Cali-Mex, call your food something else. Just don’t malign a stand-up sensational cuisine. by Andy Clurfeld, October 2021 Fruta Mex pepinos locos (top); Taqueria Rendon torta de birria, sliced (bottom) Subscriber Exclusive Become a subscriber to unlock this story. Join Today! Already a subscriber? Sign In FRUTA MEX: Instagram @frutamex1. CHOFI: www.chofitaco.com. TAQUERIA RENDON: www.taqueriarendonnj.com. MEXICO LINDO: www.mexicolindo.com.