Essay
Mex’d Messages
If you’re promoting yourself as authentic Mexican, be authentic. If you’re looking to Americanize Mexican, or amalgamate Mex/Tex-Mex/Cali-Mex, call your food something else. Just don’t malign a stand-up sensational cuisine.

Subscriber Exclusive
Become a subscriber to unlock this story.
Already a subscriber?
FRUTA MEX: Instagram @frutamex1.
CHOFI: www.chofitaco.com.
TAQUERIA RENDON: www.taqueriarendonnj.com.
MEXICO LINDO: www.mexicolindo.com.