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Essay

Mex’d Messages

If you’re promoting yourself as authentic Mexican, be authentic. If you’re looking to Americanize Mexican, or amalgamate Mex/Tex-Mex/Cali-Mex, call your food something else. Just don’t malign a stand-up sensational cuisine.

Fruta Mex pepinos locos (top); Taqueria Rendon torta de birria, sliced (bottom)

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FRUTA MEX: Instagram @frutamex1.

CHOFI: www.chofitaco.com.

TAQUERIA RENDON: www.taqueriarendonnj.com.

MEXICO LINDO: www.mexicolindo.com.

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